Marketing  Goes Digital

Learn the Digital Skills from DMI-UK to embrace a career in the Digital Economy

This comprehensive course, teaches the key digital marketing skills required for the modern work place. Learn Google Ads, Social Media Marketing and SEO, Analytics, Mobile Marketing, Display & Video Advertising and more.

Becoming a Certified Digital Marketing Professional will provide you with an in-depth understanding of how to strategize and implement effective digital marketing campaigns.

DoraCrea is the Accredited Partner in Mauritius and designated territories in Africa in delivering the DMI Digital Marketing Training.

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What You Will Learn

This Certification Training in Digital Marketing will give you an in-depth understanding of how to effectively strategise and implement powerful campaigns that convert.

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Who Is This Training For?

Students who have achieved GCE A Level Examination/ Higher School Certificate or has a technical / Vocational Diploma 

Learn 10 Modules Through 40 Training Sessions

Split in 2 Semesters

  • Principles of Digital Marketing

  • Developing Objectives

  • Digital Research

  • Cultural Research

  • Connecting with the Customer

01

Introduction to Digital Marketing

  • Concepts & Strategy

  • Using Content Research / Marketing Plans

  • Creating & Curating Content

  • Publishing & Distributing Content

  • Metrics & Performance

02

Content Marketing

  • Key Social Platforms

  • Setting up a Social Media Experience

  • Growing & Engaging an Audience

  • Social Media Campaigns

  • Data-Driven Audience & Campaign Insights

03

Social Media Marketing

  • SEO Fundamentals

  • SEO & Business Objectives

  • Keywords

  • SEO Content Plan / Performance

  • Search Ranking

04

SEO

  • Fundamentals of Paid Search

  • Google Ads

  • Search Campaign Management

  • Search Campaign Measurement

05

Paid Search

  • Fundamentals 

  • YouTube / Ad Formats

  • Google Display Network

  • Video Campaigns

  • Measurement and Optimization

Display & Video Advertising

06

  • Email Marketing Fundamentals

  • Tools and Strategy

  • Email Design / Campaigns

  • Testing and Optimizing

  • Marketing Automation

Email Marketing

07

  • Web Design and Optimization

  • Websites Design Principle

  • User-Centered Design

  • Website Optimization

  • Website Metrics

Website Optimisation

08

  • Web Analytics Fundamentals

  • Google Analytics Account

  • Setting Goals

  • Monitoring Campaigns

  • Analyzing & Recording Data

Analytics Using Google Analytics

09

  • Fundamentals

  • Strategy Objectives & KPIs

  • Digital Strategy Research

  • Creative Strategy / Strategy

Digital Marketing Strategy

10

FREE Digital Marketing Test

Programmes & Fees Structure

Part Time Course

1 Year Duration

Starts on 15 Nov 2019

USD $ 2,350

This is a FREE TEST to evaluate your Digital Skills Profile

© 2019 by DoraCrea    www.doracrea.com   www.digitalmauritius.com   info@doracrea.com   489 7010 / 5422 1010 / 5442 1010

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