Marketing  Goes Digital

Learn the Digital Skills from DMI-UK to embrace a career in the Digital Economy

This comprehensive course, teaches the key digital marketing skills required for the modern work place. Learn Google Ads, Social Media Marketing and SEO, Analytics, Mobile Marketing, Display & Video Advertising and more.

Becoming a Certified Digital Marketing Professional will provide you with an in-depth understanding of how to strategize and implement effective digital marketing campaigns.

DoraCrea is the Accredited Partner in Mauritius and designated territories in Africa in delivering the DMI Digital Marketing Training.

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What You Will Learn

This Certification Training in Digital Marketing will give you an in-depth understanding of how to effectively strategise and implement powerful campaigns that convert.

Who Is This Training For?

Students who have achieved GCE A Level Examination/ Higher School Certificate or has a technical / Vocational Diploma 

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Learn 10 Modules Through 40 Training Sessions

Split in 2 Semesters

01

Introduction to Digital Marketing

  • Principles of Digital Marketing

  • Developing Objectives

  • Digital Research

  • Cultural Research

  • Connecting with the Customer

02

Content Marketing

  • Concepts & Strategy

  • Using Content Research / Marketing Plans

  • Creating & Curating Content

  • Publishing & Distributing Content

  • Metrics & Performance

03

Social Media Marketing

  • Key Social Platforms

  • Setting up a Social Media Experience

  • Growing & Engaging an Audience

  • Social Media Campaigns

  • Data-Driven Audience & Campaign Insights

04

SEO

  • SEO Fundamentals

  • SEO & Business Objectives

  • Keywords

  • SEO Content Plan / Performance

  • Search Ranking

05

Paid Search

  • Fundamentals of Paid Search

  • Google Ads

  • Search Campaign Management

  • Search Campaign Measurement

Display & Video Advertising

06

  • Fundamentals 

  • YouTube / Ad Formats

  • Google Display Network

  • Video Campaigns

  • Measurement and Optimization

Email Marketing

07

  • Email Marketing Fundamentals

  • Tools and Strategy

  • Email Design / Campaigns

  • Testing and Optimizing

  • Marketing Automation

Website Optimisation

08

  • Web Design and Optimization

  • Websites Design Principle

  • User-Centered Design

  • Website Optimization

  • Website Metrics

Analytics Using Google Analytics

09

  • Web Analytics Fundamentals

  • Google Analytics Account

  • Setting Goals

  • Monitoring Campaigns

  • Analyzing & Recording Data

Digital Marketing Strategy

10

  • Fundamentals

  • Strategy Objectives & KPIs

  • Digital Strategy Research

  • Creative Strategy / Strategy

FREE Digital Marketing Test

Programme & Fee Structure

Part Time Course

1 Year Duration

USD $ 2,350

This is a FREE TEST to evaluate your Digital Skills Profile

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