Marketing Goes Digital

Learn the Digital Skills from DMI-UK to embrace a career in the Digital Economy

This comprehensive course, teaches the key digital marketing skills required for the modern work place. Learn Google Ads, Social Media Marketing and SEO, Analytics, Mobile Marketing, Display & Video Advertising and more.

Becoming a Certified Digital Marketing Professional will provide you with an in-depth understanding of how to strategize and implement effective digital marketing campaigns.

DoraCrea is the Accredited Partner in Mauritius and designated territories in Africa in delivering the DMI Digital Marketing Training.

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What You Will Learn

This Certification Training in Digital Marketing will give you an in-depth understanding of how to effectively strategise and implement powerful campaigns that convert.

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Who Is This Training For?

Students who have achieved GCE A Level Examination/ Higher School Certificate or has a technical / Vocational Diploma

Learn 10 Modules Through 40 Training Sessions

Split in 2 Semesters

Semester 1

Semester 2

01

Introduction to Digital Marketing

Principles of Digital Marketing
Developing Objectives
Digital Research
Cultural Research
Connecting with the Customer

02

Content Marketing

Concepts & Strategy
Using Content Research / Marketing Plans
Creating & Curating Content
Publishing & Distributing Content
Metrics & Performance

03

Social Media Marketing

Key Social Platforms
Setting up a Social Media Experience
Growing & Engaging an Audience
Social Media Campaigns
Data-Driven Audience & Campaign Insights

04

SEO

SEO Fundamentals
SEO & Business Objectives
Keywords
SEO Content Plan / Performance
Search Ranking

05

Paid Search

Fundamentals of Paid Search
Google Ads
Search Campaign Management
Search Campaign Measurement

Display & Video Advertising

06

Fundamentals
YouTube / Ad Formats
Google Display Network
Video Campaigns
Measurement and Optimization

Email Marketing

07

Email Marketing Fundamentals
Tools and Strategy
Email Design / Campaigns
Testing and Optimizing
Marketing Automation

Website Optimisation

08

Web Design and Optimization
Websites Design Principle
User-Centered Design
Website Optimization
Website Metrics

Analytics Using Google Analytics

09

Web Analytics Fundamentals
Google Analytics Account
Setting Goals
Monitoring Campaigns
Analyzing & Recording Data

Digital Marketing Strategy

10

Fundamentals
Strategy Objectives & KPIs
Digital Strategy Research
Creative Strategy / Strategy

FREE Digital Marketing Test

Programme & Fee Structure

Part Time Course

1 Year Duration

Starts in Feb 2020

USD $ 2,350

This is a FREE TEST to evaluate your Digital Skills Profile