Marketing Goes Digital
Learn the Digital Skills from DMI-UK to embrace a career in the Digital Economy
This comprehensive course, teaches the key digital marketing skills required for the modern work place. Learn Google Ads, Social Media Marketing and SEO, Analytics, Mobile Marketing, Display & Video Advertising and more.
Becoming a Certified Digital Marketing Professional will provide you with an in-depth understanding of how to strategize and implement effective digital marketing campaigns.
DoraCrea is the Accredited Partner in Mauritius and designated territories in Africa in delivering the DMI Digital Marketing Training.
What You Will Learn
This Certification Training in Digital Marketing will give you an in-depth understanding of how to effectively strategise and implement powerful campaigns that convert.
Who Is This Training For?
Students who have achieved GCE A Level Examination/ Higher School Certificate or has a technical / Vocational Diploma
Learn 10 Modules Through 40 Training Sessions
Split in 2 Semesters
01
Introduction to Digital Marketing
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Principles of Digital Marketing
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Developing Objectives
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Digital Research
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Cultural Research
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Connecting with the Customer
02
Content Marketing
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Concepts & Strategy
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Using Content Research / Marketing Plans
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Creating & Curating Content
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Publishing & Distributing Content
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Metrics & Performance
03
Social Media Marketing
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Key Social Platforms
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Setting up a Social Media Experience
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Growing & Engaging an Audience
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Social Media Campaigns
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Data-Driven Audience & Campaign Insights
04
SEO
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SEO Fundamentals
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SEO & Business Objectives
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Keywords
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SEO Content Plan / Performance
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Search Ranking
05
Paid Search
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Fundamentals of Paid Search
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Google Ads
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Search Campaign Management
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Search Campaign Measurement
Display & Video Advertising
06
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Fundamentals
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YouTube / Ad Formats
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Google Display Network
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Video Campaigns
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Measurement and Optimization
Email Marketing
07
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Email Marketing Fundamentals
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Tools and Strategy
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Email Design / Campaigns
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Testing and Optimizing
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Marketing Automation
Website Optimisation
08
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Web Design and Optimization
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Websites Design Principle
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User-Centered Design
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Website Optimization
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Website Metrics
Analytics Using Google Analytics
09
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Web Analytics Fundamentals
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Google Analytics Account
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Setting Goals
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Monitoring Campaigns
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Analyzing & Recording Data
Digital Marketing Strategy
10
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Fundamentals
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Strategy Objectives & KPIs
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Digital Strategy Research
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Creative Strategy / Strategy
FREE Digital Marketing Test
Programme & Fee Structure
Part Time Course
1 Year Duration
